Common Web Metrics - Revision history

Brenda Rose: When did we start using this? Cool! I corrected a typo - Brenda

2016-01-15T17:02:46Z

When did we start using this? Cool! I corrected a typo - Brenda

← Older revision		Revision as of 17:02, 15 January 2016
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	The PLEI Working Group is made up of representatives from the BC Ministry of Justice, Courthouse Libraries BC, Justice Education Society, Law Foundation of BC, Legal Services Society, People’s Law School, and PovNet.		The PLEI Working Group is made up of representatives from the BC Ministry of Justice, Courthouse Libraries BC, Justice Education Society, Law Foundation of BC, Legal Services Society, People’s Law School, and PovNet.

	~~Januaray~~ 23, 2015 - updated to reflect new language used in Google Analytics. Reviewed by Clicklaw Steering Committee and circulated to PLEI Working Group in January.		January 23, 2015 - updated to reflect new language used in Google Analytics. Reviewed by Clicklaw Steering Committee and circulated to PLEI Working Group in January.

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Brenda Rose at 15:56, 9 April 2015

2015-04-09T15:56:04Z

← Older revision		Revision as of 15:56, 9 April 2015
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	The PLEI Working Group is made up of representatives from the BC Ministry of Justice, Courthouse Libraries BC, Justice Education Society, Law Foundation of BC, Legal Services Society, People’s Law School, and PovNet.		The PLEI Working Group is made up of representatives from the BC Ministry of Justice, Courthouse Libraries BC, Justice Education Society, Law Foundation of BC, Legal Services Society, People’s Law School, and PovNet.

	~~September 18~~, ~~2014~~ - updated ~~by Brenda Rose~~ to reflect new language used in Google Analytics. ~~Not yet reviewed or approved~~ by PLEI Working Group.		Januaray 23, 2015 - updated to reflect new language used in Google Analytics. Reviewed by Clicklaw Steering Committee and circulated to PLEI Working Group in January.

	{\| class="wikitable"		{\| class="wikitable"

Brenda Rose at 15:54, 9 April 2015

2015-04-09T15:54:54Z

← Older revision		Revision as of 15:54, 9 April 2015
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	==Further definitions==		==Further definitions==
	'''Portal website:''' A website whose primary purpose is to bring information together from diverse sources in a uniform way. A website that links to content hosted on other sites. Also known as a directory site.		'''Portal/aggregator website:''' A website whose primary purpose is to bring information together from diverse sources in a uniform way. A website that links to content hosted on other sites. Also known as a directory site.

	'''Content website:''' A website whose primary purpose is to produce, maintain and host content – for example, substantive legal information about a topic, a series of videos on a topic, or a series of self-help guides.		'''Content website:''' A website whose primary purpose is to produce, maintain and host content – for example, substantive legal information about a topic, a series of videos on a topic, or a series of self-help guides.

	<tt>__NOGLOSSARY__		<tt>__NOGLOSSARY__

Brenda Rose at 15:54, 9 April 2015

2015-04-09T15:54:05Z

← Older revision		Revision as of 15:54, 9 April 2015
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	'''Content website:''' A website whose primary purpose is to produce, maintain and host content – for example, substantive legal information about a topic, a series of videos on a topic, or a series of self-help guides.		'''Content website:''' A website whose primary purpose is to produce, maintain and host content – for example, substantive legal information about a topic, a series of videos on a topic, or a series of self-help guides.

			<tt>__NOGLOSSARY__

Brenda Rose at 17:55, 17 October 2014

2014-10-17T17:55:23Z

← Older revision		Revision as of 17:55, 17 October 2014
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	\|-		\|-
	\|Page views		\|Page views
	\|The number of pages viewed or requested during a ~~visit~~.		\|The number of pages viewed or requested during a session.
	\|It is an attempt to understand the engagement of ~~visitors~~ with the site – more page views per ~~visit~~ would suggest more engagement.		\|It is an attempt to understand the engagement of users with the site – more page views per session would suggest more engagement.
	\|The concept of the page is fading. All pages are not created equal (for example, a blog might list 10 articles on one page or 1 article on one page), and a page view doesn’t fully measure rich media experiences.		\|The concept of the page is fading. All pages are not created equal (for example, a blog might list 10 articles on one page or 1 article on one page), and a page view doesn’t fully measure rich media experiences.
	\|-		\|-
	\|Average session duration		\|Average session duration
	\|The average amount of time that users spend on the site during a session. Also called time on site, length of ~~visit~~ or ~~visit~~ duration.		\|The average amount of time that users spend on the site during a session. Also called time on site, length of session or session duration.
	\|It is an attempt to understand the engagement of users with the site – longer time on site would suggest more engagement.		\|It is an attempt to understand the engagement of users with the site – longer time on site would suggest more engagement.
	\|This metric can be complicated by the fact that analytics programs can not measure the length of the final page view. This drawback is particularly problematic for sites that have the information the user is seeking on the page where the user lands (in other words, the session consists of viewing one page): there is no way to know whether the user spent 30 seconds or 30 minutes on that page.		\|This metric can be complicated by the fact that analytics programs can not measure the length of the final page view. This drawback is particularly problematic for sites that have the information the user is seeking on the page where the user lands (in other words, the session consists of viewing one page): there is no way to know whether the user spent 30 seconds or 30 minutes on that page.
	\|-		\|-
	\|Bounce rate		\|Bounce rate
	\|The percentage of ~~visits~~ that are single page ~~visits~~.		\|The percentage of sessions that are single page sessions.
	\|For a content site, a low bounce rate (e.g., below 35%) can be an indicator that ~~visitors~~ are highly engaged with the site, as it suggests that most ~~visitors~~ are accessing multiple pages.		\|For a content site, a low bounce rate (e.g., below 35%) can be an indicator that users are highly engaged with the site, as it suggests that most users are accessing multiple pages.
	\|Bounce rate is of questionable value for sites where users are likely to find what they are looking for on the entry page. For a portal site, which aims to drive traffic to other sites, a high bounce rate can actually be an indicator that the site is effectively linking users from their entry page on the portal site to an external site.		\|Bounce rate is of questionable value for sites where users are likely to find what they are looking for on the entry page. For a portal site, which aims to drive traffic to other sites, a high bounce rate can actually be an indicator that the site is effectively linking users from their entry page on the portal site to an external site.
	\|-		\|-

Desy Wahyuni at 23:23, 2 October 2014

2014-10-02T23:23:21Z

← Older revision		Revision as of 23:23, 2 October 2014
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	\|-		\|-
	\|Session		\|Session
	\| A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.		\| A session is the period of time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
	\|Sessions and users are terms introduced in 2014, replacing visits and unique visitors. Visits and unique visitors “form the bedrock of all your computations, every single one of them. It is really important that you get them right.”		\|Sessions and users are terms introduced in 2014, replacing visits and unique visitors. Visits and unique visitors “form the bedrock of all your computations, every single one of them. It is really important that you get them right.”
	\|Sessions are the single most important measure to track.		\|Sessions are the single most important measure to track.
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	\|Users that have had at least one session within the selected date range. Includes both new and returning users.		\|Users that have had at least one session within the selected date range. Includes both new and returning users.
	\|It is an attempt to understand (1) how many “people” are coming to the website, and (2) sessions from repeat users as compared to new users.		\|It is an attempt to understand (1) how many “people” are coming to the website, and (2) sessions from repeat users as compared to new users.
	\|A ~~uniquely~~ identified ~~user is usually a combination of~~ a ~~machine (for example, one's desktop computer at work) and a browser (Firefox on that machine). The identification is usually via a persistent~~ cookie that has been placed on the computer by the site page code. ~~(is this still accurate?)~~		\|A user can be identified by using a cookie that has been placed on the computer by the site page code. With the newest version of Google Analytics code called Universal Analytics, a user can also be identified using a method called User ID, which tracks a user across devices. For example, a visit on a phone and another visit on a computer three days later will be counted as two unique users in a standard Google Analytics implementation even if they happen with an account sign-in, but with User ID they will be counted as only one user with an account sign-in.
	\|-		\|-
	\|Page views		\|Page views
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	\|A request for a file from the web server.		\|A request for a file from the web server.
	\|''You should not be measuring hits.'' The number of hits is very misleading and dramatically overestimates popularity. A single web page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the site's actual popularity.		\|''You should not be measuring hits.'' The number of hits is very misleading and dramatically overestimates popularity. A single web page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the site's actual popularity.
	\|The total number of ~~visits~~ or ~~page views~~ provides a more realistic and accurate assessment of site popularity.		\|The total number of sessions or users provides a more realistic and accurate assessment of site popularity.
	\|-		\|-
	\|}		\|}

Brenda Rose at 22:42, 18 September 2014

2014-09-18T22:42:14Z

← Older revision		Revision as of 22:42, 18 September 2014
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	\|Bounce rate is of questionable value for sites where users are likely to find what they are looking for on the entry page. For a portal site, which aims to drive traffic to other sites, a high bounce rate can actually be an indicator that the site is effectively linking users from their entry page on the portal site to an external site.		\|Bounce rate is of questionable value for sites where users are likely to find what they are looking for on the entry page. For a portal site, which aims to drive traffic to other sites, a high bounce rate can actually be an indicator that the site is effectively linking users from their entry page on the portal site to an external site.
	\|-		\|-
	\|Conversion rate - ~~Events~~		\|Conversion rate - goals, events
	\|A conversion is where a user successfully completes a goal defined in a web analytics program such as Google Analytics.		\|A conversion is where a user successfully completes a goal defined in a web analytics program such as Google Analytics.
	\|A conversion rate can be a good way to measure whether ~~visitors~~ are achieving the purpose the site is designed to support.		\|A conversion rate can be a good way to measure whether users are achieving the purpose the site is designed to support.
	\|An example of a conversion on Clicklaw is when a ~~visitor~~ clicks through to an external resource from a contributor organization. Each site will have its own – and varying – goals and conversion rates.		\|An example of a conversion on Clicklaw is when a user clicks through to an external resource from a contributor organization. Each site will have its own – and varying – goals and conversion rates.
	\|-		\|-
	\|Hits		\|Hits

Brenda Rose at 22:41, 18 September 2014

2014-09-18T22:41:06Z

← Older revision		Revision as of 22:41, 18 September 2014
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	The PLEI Working Group is made up of representatives from the BC Ministry of Justice, Courthouse Libraries BC, Justice Education Society, Law Foundation of BC, Legal Services Society, People’s Law School, and PovNet.		The PLEI Working Group is made up of representatives from the BC Ministry of Justice, Courthouse Libraries BC, Justice Education Society, Law Foundation of BC, Legal Services Society, People’s Law School, and PovNet.

			September 18, 2014 - updated by Brenda Rose to reflect new language used in Google Analytics. Not yet reviewed or approved by PLEI Working Group.

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	! Notes		! Notes
	\|-		\|-
	\|~~Visit~~		\|Session
	\|~~When a uniquely identified visitor views pages on~~ a website. ~~A visit ends when no new pages have been viewed in~~ a ~~defined time period – typically 30 minutes~~.		\| A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session.
	\|Visits and unique visitors “form the bedrock of all your computations, every single one of them. It is really important that you get them right.”		\|Sessions and users are terms introduced in 2014, replacing visits and unique visitors. Visits and unique visitors “form the bedrock of all your computations, every single one of them. It is really important that you get them right.”
	\|~~Visits~~ are the single most important measure to track.		\|Sessions are the single most important measure to track.
	\|-		\|-
	\|~~Unique visitor~~		\|Users
	\|~~A uniquely identified visitor~~ that ~~is generating page views~~ within ~~a defined time period (for example, a day, week or month)~~.		\|Users that have had at least one session within the selected date range. Includes both new and returning users.
	\|It is an attempt to understand (1) how many “people” are coming to the website, and (2) ~~visits~~ from repeat ~~visitors~~ as compared to new ~~visitors~~.		\|It is an attempt to understand (1) how many “people” are coming to the website, and (2) sessions from repeat users as compared to new users.
	\|A uniquely identified ~~visitor~~ is usually a combination of a machine (for example, one's desktop computer at work) and a browser (Firefox on that machine). The identification is usually via a persistent cookie that has been placed on the computer by the site page code.		\|A uniquely identified user is usually a combination of a machine (for example, one's desktop computer at work) and a browser (Firefox on that machine). The identification is usually via a persistent cookie that has been placed on the computer by the site page code. (is this still accurate?)
	\|-		\|-
	\|Page views		\|Page views
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	\|The concept of the page is fading. All pages are not created equal (for example, a blog might list 10 articles on one page or 1 article on one page), and a page view doesn’t fully measure rich media experiences.		\|The concept of the page is fading. All pages are not created equal (for example, a blog might list 10 articles on one page or 1 article on one page), and a page view doesn’t fully measure rich media experiences.
	\|-		\|-
	\|~~Time on site~~		\|Average session duration
	\|The average amount of time that ~~visitors~~ spend on the site during a ~~visit~~. Also called length of visit or visit duration.		\|The average amount of time that users spend on the site during a session. Also called time on site, length of visit or visit duration.
	\|It is an attempt to understand the engagement of ~~visitors~~ with the site – longer time on site would suggest more engagement.		\|It is an attempt to understand the engagement of users with the site – longer time on site would suggest more engagement.
	\|This metric can be complicated by the fact that analytics programs can not measure the length of the final page view. This drawback is particularly problematic for sites that have the information the ~~visitor~~ is seeking on the page where the ~~visitor~~ lands (in other words, the ~~visit~~ consists of viewing one page): there is no way to know whether the ~~visitor~~ spent 30 seconds or 30 minutes on that page.		\|This metric can be complicated by the fact that analytics programs can not measure the length of the final page view. This drawback is particularly problematic for sites that have the information the user is seeking on the page where the user lands (in other words, the session consists of viewing one page): there is no way to know whether the user spent 30 seconds or 30 minutes on that page.
	\|-		\|-
	\|Bounce rate		\|Bounce rate
	\|The percentage of visits that are single page visits.		\|The percentage of visits that are single page visits.
	\|For a content site, a low bounce rate (e.g., below 35%) can be an indicator that visitors are highly engaged with the site, as it suggests that most visitors are accessing multiple pages.		\|For a content site, a low bounce rate (e.g., below 35%) can be an indicator that visitors are highly engaged with the site, as it suggests that most visitors are accessing multiple pages.
	\|Bounce rate is of questionable value for sites where ~~visitors~~ are likely to find what they are looking for on the entry page. For a portal site, which aims to drive traffic to other sites, a high bounce rate can actually be an indicator that the site is effectively linking ~~visitors~~ from their entry page on the portal site to an external site.		\|Bounce rate is of questionable value for sites where users are likely to find what they are looking for on the entry page. For a portal site, which aims to drive traffic to other sites, a high bounce rate can actually be an indicator that the site is effectively linking users from their entry page on the portal site to an external site.
	\|-		\|-
	\|Conversion rate		\|Conversion rate - Events
	\|A conversion is where a ~~visitor~~ successfully completes a goal defined in a web analytics program such as Google Analytics.		\|A conversion is where a user successfully completes a goal defined in a web analytics program such as Google Analytics.
	\|A conversion rate can be a good way to measure whether visitors are achieving the purpose the site is designed to support.		\|A conversion rate can be a good way to measure whether visitors are achieving the purpose the site is designed to support.
	\|An example of a conversion on Clicklaw is when a visitor clicks through to an external resource from a contributor organization. Each site will have its own – and varying – goals and conversion rates.		\|An example of a conversion on Clicklaw is when a visitor clicks through to an external resource from a contributor organization. Each site will have its own – and varying – goals and conversion rates.

Brenda Rose at 21:04, 19 December 2013

2013-12-19T21:04:18Z

← Older revision		Revision as of 21:04, 19 December 2013
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	== Public Legal Education and Information (PLEI) Web Metrics ==		== Public Legal Education and Information (PLEI) Web Metrics ==
	April 25, 2013, The Public Legal Education and Information Working Group adopted the following definitions of terms used to measure and analyze web usage. These were adapted from Avinash Kaushik's Web Analytics: An hour a Day, and Wikipedia's definitions for web analytics.		April 25, 2013, The Public Legal Education and Information Working Group adopted the following definitions of terms used to measure and analyze web usage. These were adapted from Avinash Kaushik's ''Web Analytics: An hour a Day'', and Wikipedia's definitions for web analytics.

			The PLEI Working Group is made up of representatives from the BC Ministry of Justice, Courthouse Libraries BC, Justice Education Society, Law Foundation of BC, Legal Services Society, People’s Law School, and PovNet.

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Brenda Rose at 20:56, 19 December 2013

2013-12-19T20:56:11Z

← Older revision		Revision as of 20:56, 19 December 2013
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	\|The total number of visits or page views provides a more realistic and accurate assessment of site popularity.		\|The total number of visits or page views provides a more realistic and accurate assessment of site popularity.
	\|-		\|-
			\|}

	==Further definitions==		==Further definitions==
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	'''Content website:''' A website whose primary purpose is to produce, maintain and host content – for example, substantive legal information about a topic, a series of videos on a topic, or a series of self-help guides.		'''Content website:''' A website whose primary purpose is to produce, maintain and host content – for example, substantive legal information about a topic, a series of videos on a topic, or a series of self-help guides.



	\|}