The Basics of Making a Purchase: Difference between revisions
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The Basics of Making a Purchase (view source)
Revision as of 17:20, 17 February 2015
, 17 February 2015→Canada’s new anti-spam law starts July 1, 2014
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'''Consent requirement is phased in'''—the law has two types of consent: '''express''' and '''implied'''. There is implied consent for 36 months after the law starts—if there is already a relationship between the sender and recipient of a commercial message. But the recipient can cancel this implied consent any time. During these 36 months, senders of commercial messages can ask recipients for express consent so they can continue sending commercial messages to those recipients after the 36 months. | '''Consent requirement is phased in'''—the law has two types of consent: '''express''' and '''implied'''. There is implied consent for 36 months after the law starts—if there is already a relationship between the sender and recipient of a commercial message. But the recipient can cancel this implied consent any time. During these 36 months, senders of commercial messages can ask recipients for express consent so they can continue sending commercial messages to those recipients after the 36 months. | ||
Senders must identify themselves and let recipients | '''Senders must identify themselves and let recipients unsubscribe'''—in addition to getting consent from recipients, senders of commercial messages must identify themselves and include an unsubscribe option in the message so recipients can stop receiving messages. | ||
Three federal government agencies will enforce the law: the CRTC, the Competition Bureau, and the Office of the Privacy Commissioner. | Three federal government agencies will enforce the law: the CRTC, the Competition Bureau, and the Office of the Privacy Commissioner. | ||