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Difference between revisions of "Common Web Metrics"
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|Bounce rate is of questionable value for sites where users are likely to find what they are looking for on the entry page. For a portal site, which aims to drive traffic to other sites, a high bounce rate can actually be an indicator that the site is effectively linking users from their entry page on the portal site to an external site. | |Bounce rate is of questionable value for sites where users are likely to find what they are looking for on the entry page. For a portal site, which aims to drive traffic to other sites, a high bounce rate can actually be an indicator that the site is effectively linking users from their entry page on the portal site to an external site. | ||
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|Conversion rate - | |Conversion rate - goals, events | ||
|A conversion is where a user successfully completes a goal defined in a web analytics program such as Google Analytics. | |A conversion is where a user successfully completes a goal defined in a web analytics program such as Google Analytics. | ||
|A conversion rate can be a good way to measure whether | |A conversion rate can be a good way to measure whether users are achieving the purpose the site is designed to support. | ||
|An example of a conversion on Clicklaw is when a | |An example of a conversion on Clicklaw is when a user clicks through to an external resource from a contributor organization. Each site will have its own – and varying – goals and conversion rates. | ||
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|Hits | |Hits | ||
