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Difference between revisions of "Common Web Metrics"
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|Session | |Session | ||
| A session is the period time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. | | A session is the period of time a user is actively engaged with your website, app, etc. All usage data (Screen Views, Events, Ecommerce, etc.) is associated with a session. | ||
|Sessions and users are terms introduced in 2014, replacing visits and unique visitors. Visits and unique visitors “form the bedrock of all your computations, every single one of them. It is really important that you get them right.” | |Sessions and users are terms introduced in 2014, replacing visits and unique visitors. Visits and unique visitors “form the bedrock of all your computations, every single one of them. It is really important that you get them right.” | ||
|Sessions are the single most important measure to track. | |Sessions are the single most important measure to track. | ||
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|Users that have had at least one session within the selected date range. Includes both new and returning users. | |Users that have had at least one session within the selected date range. Includes both new and returning users. | ||
|It is an attempt to understand (1) how many “people” are coming to the website, and (2) sessions from repeat users as compared to new users. | |It is an attempt to understand (1) how many “people” are coming to the website, and (2) sessions from repeat users as compared to new users. | ||
|A | |A user can be identified by using a cookie that has been placed on the computer by the site page code. With the newest version of Google Analytics code called Universal Analytics, a user can also be identified using a method called User ID, which tracks a user across devices. For example, a visit on a phone and another visit on a computer three days later will be counted as two unique users in a standard Google Analytics implementation even if they happen with an account sign-in, but with User ID they will be counted as only one user with an account sign-in. | ||
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|Page views | |Page views | ||
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|A request for a file from the web server. | |A request for a file from the web server. | ||
|''You should not be measuring hits.'' The number of hits is very misleading and dramatically overestimates popularity. A single web page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the site's actual popularity. | |''You should not be measuring hits.'' The number of hits is very misleading and dramatically overestimates popularity. A single web page typically consists of multiple (often dozens) of discrete files, each of which is counted as a hit as the page is downloaded, so the number of hits is really an arbitrary number more reflective of the complexity of individual pages on the website than the site's actual popularity. | ||
|The total number of | |The total number of sessions or users provides a more realistic and accurate assessment of site popularity. | ||
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