Trademarks, Copyright and Other Intellectual Property: Difference between revisions
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Trademarks, Copyright and Other Intellectual Property (view source)
Revision as of 17:57, 17 February 2015
, 17 February 2015→What about trade-marks?
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Now suppose that the company, National Mousetrap Corporation, has also developed a catchy name to brand the product and/or a distinctive logo to use on the boxes in which the mousetraps are sold and in magazine ads promoting its mousetraps. To prevent competitors from using the same logo and/or name, it would apply for trade-mark registration. (Copyright protection for the logo may also be available, discussed later.) | Now suppose that the company, National Mousetrap Corporation, has also developed a catchy name to brand the product and/or a distinctive logo to use on the boxes in which the mousetraps are sold and in magazine ads promoting its mousetraps. To prevent competitors from using the same logo and/or name, it would apply for trade-mark registration. (Copyright protection for the logo may also be available, discussed later.) | ||
What is a trade-mark? | ==What is a trade-mark?== | ||
A trade-mark is a word, logo, symbol or design (or a combination of these) used to distinguish a product or service from competitors in the minds of consumers. The red “K” on a box of Kellogg’s Cornflakes, and the alligator on Lacoste t-shirts, are familiar examples of trade-marks. | |||
==How do you protect a trade-mark?== | ==How do you protect a trade-mark?== | ||